Google has rolled out significant updates to its structured data carousels, currently in beta, for businesses within the European Economic Area (EEA).
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These modifications not only extend the carousel’s availability to all EEA nations but also refine the documentation, making it more user-friendly and straightforward.
Enhanced Documentation Structure
The latest updates focus on reorganizing the structured data carousels documentation to improve comprehension and usability for EEA businesses.
Removal of Flight Queries Exception
To streamline the information flow, Google eliminated specific exceptions related to flight queries from the main documentation.
The previous instructions separately addressed flight queries, directing users to a distinct interest form.
The revised documentation now provides a unified starting point, simplifying the process by stating: ‘you can start by filling out the applicable form.’ Additionally, flight queries have been allocated their own dedicated mini-section, ensuring topics are distinctly categorized and easier to navigate.
Furthermore, Google introduced new mini-sections to segregate various query types, enhancing the overall organization of the documentation.
This reorganization aids businesses in quickly finding relevant information tailored to their specific needs.
Expanded Availability for Shopping Carousels
In addition to documentation improvements, Google has broadened the reach of its shopping queries within the structured data carousels beta program.
Broadened Geographic Access
The shopping carousel feature, initially limited to select countries, is now accessible across the entire EEA.
Previously, the shopping queries carousel beta was available only in Germany, France, Czechia, and the UK. The latest update removes these geographical restrictions, enabling businesses in all EEA countries to utilize the feature on both desktop and mobile devices.
This extension supports a wider range of queries, including travel, local services, and shopping, thereby catering to a diverse set of business requirements.
The Bottom Line
Google’s updates to the structured data carousels beta program for the EEA mark a significant step towards greater accessibility and user-friendly documentation.
By expanding the availability across all EEA countries and refining the informational structure, Google is enhancing the usability and reach of its carousel features for businesses throughout Europe.
