Semrush Review: Why Semrush is the Best SEO Tool?

Semrush Review: Why Semrush is the Best SEO Tool?

If you're looking for the best SEO tool to help boost your rankings for any keywords, then Semrush is the answer. Read our Semrush review.

Semrush Review – SEO is a process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. SEO is a tough nut to crack and it requires the use of different tools to be able to get the desired results.

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If you’re looking for the best SEO tool to help boost your rankings for any keywords, then Semrush is the answer. Every SEO expert and digital marketer should be using this tool to help them with their SEO efforts.

Semrush provides a wealth of features and data that can help you improve your SEO rankings, including keyword research, competitor analysis, site audits, and more.

Semrush is an all-in-one digital marketing suite that offers SEO tools to help users boost their SEO rankings. The platform provides users with insights into their website’s performance, keyword research, backlink analysis, and more.

In this article, we will review all about Semrush, the best SEO tool to cover all your needs to boost your SEO rankings.

Semrush: The SEO Expert’s Secret Weapon

If you’re an SEO expert or digital marketer, then you should definitely be using Semrush to boost your SEO rankings for any keywords. Semrush is by far the best SEO tool out there, and it can really help you improve your ranking on any search engine.

Not only does Semrush provide you with detailed information about your own website’s SEO, but it also gives you insights into your competitor’s SEO strategies. This allows you to see what’s working well for them and adapt your own strategy accordingly.

Semrush is also constantly updating its database of keywords and their rankings, so you’ll always be up-to-date on the latest trends. This is essential for staying ahead of the competition and getting those coveted top spots in the search engine results pages.

What makes Semrush the best SEO tool

There are many factors that make Semrush the best SEO tool.

First, it is one of the most comprehensive tools available, with features that allow you to track your SEO progress, competitor analysis, and keyword research.

Second, Semrush is always updating its algorithm and adding new features to ensure that users are getting the most accurate and up-to-date information possible.

Finally, Semrush offers excellent customer support, with a team of experts available to answer any questions you may have.

Overview of the best features

One of the primary benefits of having an SEO and keyword analysis suite like Semrush in your toolkit is that you will almost certainly never run out of capabilities to help your organization. You could start looking at competitor analysis one month and then move on to something completely else the following.

As a result, Semrush’s feature set is quite extensive. However, these are the features that we consider to be the most important/impressive:

  • Domain and keyword analytics, including historical data and keyword metrics that are regularly updated.
  • Competitive analysis that includes factors such as market research, traffic, and competition benchmarking.
  • Project management, in which you create a strategy for researching keywords, tracking those keywords, and assessing a variety of other factors for your business, such as social profiles and search engine results.
  • Advanced reports that you can provide to other stakeholders in your company (or clients). White labeling, branding, and scheduling options are available for the reports.
  • A complete content marketing tool that audits your content as well as the content of your competitors. You may track postings and work with SEO content templates while also researching the best topics. Or you can also use SEO Writing Assistant to help you write better SEO article with your targeted keywords. (Note: We at SEO Expert also provide a free SEO Content Analysis tool)
  • Local SEO listing management module that makes use of local rankings, tracking, and other features such as local heatmaps and customer review management. These features are not free.

Let’s breakdown each of the best features:

Semrush Keyword Research

Semrush Keyword Research

If you want to up your SEO game and dominate the SERPs, you need to be using the best keyword research tools out there. And that’s where Semrush comes in.

Semrush is a powerful keyword research tool that can help you uncover the right keywords for your website. With Semrush, you can see what keywords your competitors are ranking for, what keywords are being searched for in your niche, and more.

With Semrush’s keyword research tools, you can get the insights you need to make your website more visible in the search engines. So if you’re serious about conquering the SERPs, start using Semrush today!

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There are six main sub-features of the Semrush’s keyword research tool, as follows:

Keyword Overview

You may use this tool to find the ideal keywords to boost your digital marketing approach. Determine the organic and advertising value of any keyword based on search volume, intent, keyword difficulty, number of results, CPC, competition level, SERP Features, variants, and other factors.

Organic Research

You can use the Organic Research tool to find ways to rank for your competitors’ most profitable keywords. Optimize your organic keywords and look for innovative approaches to win relevant SERPs for your target audience.

Keyword Magic Tool

Explore a keyword toolbox with over 22 billion keywords and generate hundreds of keyword combinations from a single seed phrase.

Keyword Gap

Learn about new prospects for developing effective SEO campaigns. A straightforward method for benchmarking up to five keyword profiles at once.

Keyword Manager

With real-time stats for up to 1,000 keywords, you can create strong master lists that meet your SEO strategy and goals. You may easily and freely share keyword research with your team and clients.

Organic Traffic Insights

Use Semrush’s Google Analytics connection to find “not given” keywords and cross-reference data on your website’s organic search performance.

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Technical SEO Tools

Semrush Technical SEO Tools

If you want to check the health of your website and get fresh ideas to boost your rankings, Semrush is the perfect tool for you.

With Semrush, you can analyze your website’s crawlability and identify any issues that may be holding you back. Once you’ve fixed those issues, you can use Semrush’s fresh ideas to boost your rankings even further.

The Semrush’s Technical SEO Tools contain three sub-tools you can use, as follows:

Site Audit

With a high-speed crawler, you can process your pages in minutes and get immediate solutions to your website’s problems. Use our configurable crawling settings and execute our in-depth on-page and technical SEO assessments.

On Page SEO Checker

Improve the rankings of specific website pages with a comprehensive list of suggestions. Learn how to create links, write content, target SERP features, and more.

Log File Analyzer

Address structural and navigational concerns while brainstorming novel approaches to bot activity management and crawl budget optimization. Analyze your access logs to see how a Google crawler interacts with your website.

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Website Competitor Analysis Tools

Semrush Website Competitor Analysis Tools

As a business owner, it’s important to know what your competition is up to. You can’t just sit back and hope that your business is doing better than theirs. You need to be proactive and stay ahead of the game.

Fortunately, there are plenty of ways to get insights into your competitor’s online presence. And one of the best ways is by using competitor analysis tools from Semrush.

With these tools, you can track your competitor’s organic and paid search keywords, see how their website is performing, track their social media activity, and more. This way, you can quickly adapt and make changes to your own marketing strategy to stay ahead of the competition.

So if you want to get an edge over your competitors, be sure to check out Semrush’s competitor analysis tools today.

There are four major tools you can use, such as:

Traffic Analytics

Compare your website traffic to that of your competitors to see where you stand. With website competition research, you can see their anticipated total traffic, top traffic sources, bounce rate, time on page, and more to determine your next plan.

Organic Research

Find out who your organic search competitors are and how you may compete with them. Learn the worth of the specific keywords they’re ranking for and highlight the gaps that even your competitors are missing.

Advertising Research

Find possibilities to outperform the competition in sponsored search. In minutes, you may gain a thorough understanding of the advertising environment as well as a full study of your competitors’ advertisements.

Social Media Tracker

Analyze your competitors’ social media to stay on top of your audience’s preferences and find new methods to engage them.

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Content Marketing Tools

Semrush Content Marketing Tools.png

As a marketer and SEO Specialist, you know that understanding your audience is key to success. But what happens when your target market changes? How do you keep up with the latest trends and ensure that your content is still relevant?

Semrush’s Content Marketing Tools can help. With our tools, you can research your audience, competitor, and industry to create a powerful data-informed content strategy.

Our tools are easy to use and our team is always here to help. So don’t wait – start using Semrush’s Content Marketing Tools today to stay ahead of the curve!

There are six tools you can utilize to make your content marketing efforst paid off, such as:

Topic Research Tool

Discover plenty of content ideas to help you develop compelling content that your audience will appreciate. To create a successful traffic-driving editorial plan, research popular themes, headlines, and questions addressed online.

Marketing Calendar Tool

Plan editorial calendars, manage content initiatives, and collaborate with your team. Keep track of all your content marketing operations, from a campaign to the tasks of your coworkers.

SEO Content Template

In a few clicks, create a personalized brief for SEO-friendly content that will generate organic traffic to your website. Get actionable advice based on your top ten Google competitors who target your keywords.

SEO Writing Assistant

To develop an excellent piece of content, check your SEO score and originality, increase your readability, and change your tone of voice. On the move, get practical recommendations in your Google Docs or WordPress account.

Post Tracking Tool

Analyze the performance of your external publications or the articles of your competitors. Monitor your content’s social engagement, backlink count, referral traffic, and keyword ranks on a daily basis.

Content Audit Tool

Analyze your content assets to find your best pieces and determine which ones need to be updated. Customize your content audit using Semrush, Google Analytics, and Search Console real-time metrics.

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Local SEO Tools

Semrush Local SEO Tools

A good Semrush starts with the right keyword research. You want to find keywords that are relevant to your business and that potential customers are likely to use when searching for businesses like yours. Once you have a good list of keywords, you can start optimizing your website for local SEO.

There are a few key things you need to do to optimize your website for local SEO.

First, make sure your website is listed on all the major search engines and directories.

Second, create localized content – content that is specifically targeted towards people in your city or region. Finally, make sure your website is mobile-friendly, as more and more people are using their smartphones and tablets to search for businesses online.

Local SEO can be a great way to get more customers and boost your business.

Some of Semrush’s Local SEO Tools you can use including:

Listing Management

Get your company’s information distributed automatically to the most authoritative directories. Monitor reviews in multiple directories and track your local ranking development on a ZIP code level.

Position Tracking

The Position Tracking tool allows you to monitor your daily online performance. Monitor any keywords and device types, keep an eye on your competitors’ domains, and track your search engine performance at the ZIP code and local pack levels.

On Page SEO Checker

Analyze your competitors’ techniques and industry trends to improve your search rankings. Prioritize detailed to-do lists to make the biggest effect in the shortest amount of time.

Social Media Toolkit

Improve your social media presence! Post and schedule updates across all of your web platforms, including Google Business Profile, from an one location.

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Semrush’s SERP Tracking Tools

Semrush SERP Tracking Tools

Are you curious how you rank on Google’s Search Engine Results Page (SERP)? If so, then you need to check out Semrush’s SERP Tracking Tools.

With these tools, you can track your performance on SERPs and discover new opportunities to improve your online presence.

Semrush’s SERP Tracking Tools allow you to track your progress over time and see how your ranking changes for specific keywords.

You can also compare your results with those of other websites in order to see where you need to improve.

Additionally, the tools provide detailed information about each keyword, including its search volume and competition level. This information can be used to help you improve your website’s SEO and make sure that your content is relevant to what people are searching for.

There are three major tools you can use with Semrush’s SERP Tracking Tools, such as:

Position Tracking Tool

Google will track any keywords, domains, or competitors. Our platform makes it simple to track your campaign’s progress, identify and correct cannibalization, and optimize your targeting efforts using the most up-to-date data, which is updated daily.

Sensor Tool

Monitor the volatility of Google’s and Baidu’s SERPs based on daily ranking fluctuations. Keep an eye out for evidence that Google’s algorithm is being updated, and keep track of which industries are changing more than others.


Investigate the domains with the most organic visibility in different worldwide marketplaces. Find domains with the most paid keywords, paid traffic, and expected paid traffic budgets, and download the data for any of our regional databases.

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Backlink Analysis Tools

Link prospecting can be one of the most difficult aspects of your marketing work. The process of finding high-quality websites to link back to your own website can be time-consuming and frustrating.

However, there are a number of backlink analysis tools available that can make the process much easier. Semrush is one of the most popular and effective backlink analysis tools on the market.

With over 43 trillion backlinks in their database, Semrush provides users with access to the freshest and most up-to-date data. This data is essential for link prospecting and can help you quickly identify potential link partners.

There are five Semrush’s Backlink Analysis Tools you can start using as an Semrush active user, including:

Backlink Analytics

Discover and track inbound links using a dynamic backlink builder powered by the market’s largest and quickest database. Based on your competitors’ backlink profiles, look for link outreach possibilities to increase your SEO.

Backlink Audit Tool

Keep an eye on your backlink profile so that you can simply clean it up, prevent Google penalties, and assure its quality.

Backlink Gap

Get practical advice on link prospecting and outreach. Track the backlink profiles of up to five competitors.

Bulk Backlink Analysis

Expand your master list of link building prospects and conduct a thorough competitor analysis.

Link Building Tool

With persistent outreach campaigns, you can obtain credible backlinks. With this backlinking tool, you may run and totally automate your campaigns.

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SEO Competitive Analysis Tools

SEO is a complex and ever-changing field, making it hard to keep up with the competition. But with Semrush’s SEO Competitive Analysis Tools, you can check the competition in a matter of minutes.

These tools allow you to see what keywords your competitors are ranking for, what their backlink profile looks like, and more. With this information, you can make changes to your own SEO strategy to stay ahead of the competition.

If you’re serious about keeping your website ranking high in search engines, then Semrush’s SEO Competitive Analysis Tools are a must-have. Check out the competition and make changes to your own website today.

There are seven main features of Semrush’s SEO Competitive Analysis Tools, including:

Organic Research Tool

Simply enter your competitor’s domain name to begin receiving insights to help you improve your SEO approach! Use simple filters to navigate between reports containing information about your competitors’ organic search rankings and position changes.

Keyword Gap

Compare up to five competitors and identify gaps in keyword tactics that you may begin to target with your site.

Keyword Overview

Enjoy an easy method for conducting a competitive study on a single keyword. View all of the analytics that can propel your SEO approach to new heights.

Backlink Analytics

Discover numerous methods for locating fresh backlink chances for your own website. Simply input the URL of your competitor’s website to view all of their backlinks.

Then, locate their top referring domains, use filters to locate specific sites, and even identify their most recently obtained and lost backlinks.

Backlink Gap

A quick and easy way to locate a plethora of relevant link building opportunities in your field. Compare the backlink profiles of up to five competitors to determine who links to them but not to you.

SEO Reports

Create stunning SEO PDF reports With drag-and-drop Semrush widgets and a plethora of formatting options, it’s quick and simple. Once you’ve gathered all of your competitor intelligence, compile it into a flawless PDF to complete your competitive analysis and share it with your team and/or client.

Position Tracking

Discover and track all of your website’s SERP positions. Keep an eye on the growth and fall of search phrases that are important to you and your organic competitors.

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All Other Semrush’s SEO and Digital Marketing Tools You Can Use

Social Media Management Tools

With our posting, monitoring, and ad management tools, Social Media Management Tools may help you streamline your social media marketing.

Content Creation and Distribution Tools

Semrush’s Content Creation and Distribution Tools make it easy to create and distribute content. In just a few clicks, you can get riveting topic ideas, order traffic-driving blog posts from experienced copywriters, and share them with your audience!

Content Optimization Tools

You can simply create search-friendly content based on your competitors’ best practices with Semrush’s Content Optimization Tools, which generates organic traffic to your website.

In Google Docs or WordPress, you can get actionable tips to optimize your text and verify its SEO status in real time.

As content is one of the very basic SEO fundamentals, this tool will greatly aid your content creation phase to help you get better rankings.

Content Marketing Analytics Tools

With Semrush’s Content Marketing Analytics Tools, you can simply analyze your content performance and identify which assets require improvement. Discover innovative ways to improve your content strategy and drive greater marketing outcomes.

Market Analysis Tools

Semrush’s Market Analysis Tools will help you gain a thorough grasp of your present or potential market. Include competitor analysis in your marketing management process’s main components.

Analyze rivals, conduct keyword research, and write great ad copy using Semrush’s Paid Marketing Tools. Semrush paid marketing technologies can save you hours by automating time-consuming procedures.

Competitor PR Monitoring

You can take a comprehensive approach to media monitoring with Semrush’s Competitor PR Monitoring, tracking your competitors’ mentions as carefully as your own.

With PR monitoring tools, you can stay on top of your audience’s moods, your competitors’ internal adjustments, and your company’s competitive landscape.

PPC Keyword Research Tools

You may simply identify the perfect keywords to connect with your audience and match their level of intent by using PPC Keyword Research Tools.

Website Monetization Tools

Website Monetization Tools from Semrush is a robust toolkit for bloggers, AdSense publishers, and affiliate administrators. To monetise your website traffic and make your efforts pay off, use competitive intelligence.

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Why Semrush is the Only SEO Tool You Need?

Well, judging from all of the tools offered by Semrush, as we already cover in the previous section, it will immediately answer the question.

It contains all of the tools you possibly need as an SEO Specialist working for a single company, or an SEO working for agency managing lots of clients with different types of websites.

Not only that, some digital marketers will also find out that Semrush will be perfect to boost their digital marketing strategies, especially with niche that is crowded with competitors.

From the basic keyword research, position tracking to content optimization, from link building to competitor analysis, all the important things needed for SEO, you can use Semrush to help you with those essential factors.

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Semrush Review: Get Ahead of Your Competition With Semrush

A well-equiped SEO Specialist with the advanced SEO Expert’s secret weapon such as Semrush will likely win the competion, especially when done right.

With all the tools, you can easily have the upper hand than your competitors who don’t use the tools.

Here’s the breakdown of our Semrush review:

The Collection of SEO and Digital Marketing Tools

As we already covered before, Semrush offers a lot of tools. You can find most of them useful, but some of them can be rarely used because you don’t need them.

That’s one factor why Semrush is quite more expensive than its competitors.

Some SEO Specialist might prefer tools like Ahrefs as it’s more straightforward, mainly focus to provide SEO-related tools. Some even prefer Ubersuggest, or because they only need to conduct keyword research. Others might prefer ProRankTracker because the main goal is to generate SEO reports and tracking keywords position.

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Whatever the reasons, you might find most of the SEO and content marketing-related tools in Semrush that you don’t know you actually need. Each of the tools provide extensive benefits if used properly, and also helpful to boost your SEO rankings, write semantic SEO contents, or even help your digital marketing strategies.

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Semrush Pricing

SEMRush Pricing


Well, the monthly pricing is not very convenient. Thus, not all people can use this SEO tool. Actually, Semrush’s monthly plan is expensive, starting from $119.95 per month for the lowest-tier package: the Pro plan.

The most expensive package is $449.95 per month, offered through Business plan.

You can also customize the plan using the Enterprise plan, whose price will be depend on the custom features you need.

Here’s the pricing breakdown:

  • Pro – starting from $119.95 /mo. Designed for small businesses and startups.
  • Guru – starting from $229.95 /mo Good for agencies and small to medium-sized businesses.
  • Business – starting from $449.95 /mo. Ideal for agencies, large corporations, and eCommerce enterprises.
  • Enterprise pricing is determined when you configure your own interface. This is intended for huge, fast growing brands.

Semrush’s Extra Costs (Optional)

Semrush also offers extra costs for optional features, such as:

  1. Additional users (Extra user seat): It’s priced $45/mo per user for Pro plan, $80/mo per user for Guru plan, and $100/mo per user for Business plan.
  2. Semrush .Trends: Extra $200/mo per user for each plan.
  3. Agency Growth Kit: Extra $150/mo per user for each plan.
  4. ImpactHero: Extra $200/mo per user for each plan.

If you need even larger use needs, you can try Enterprise plan using customized plan.

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Up-to-date Database

Semrush’s database is considered up-to-date by most of SEO experts out there. We started using it since three months ago, and we seem agree with them.

Semrush seems to be up-to-date regarding data. We also found out that their database is reliable becase we have tested their results for some keywords position with the actual keywords on our Google Search Console. They both match.

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User Interface

We are, still, a happy user of Ahrefs. Despite of mainly using Semrush currently, we are still using Ahrefs for some of our SEO purposes. As we use Ahrefs way longer than Semrush, we find that Ahrefs’ user interface is way much better than Semrush, especially at first.

There are a lot of confusion when we started using Semrush especially we have used Ahrefs in years.

But once we grow used to using Semrush, the user interface seems cool and all of the dashboard’s menu and features are easy to use.

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The Bottom Line of Our Semrush Review

Semrush offers a number of industry-leading features that are supported by a massive index of keywords, backlinks, and ad copy. This is why Semrush has become one of the market’s most popular and trustworthy marketing products.

We work on SEO all day. So I’m always entering into Semrush to evaluate my own site’s SEO health and rankings. We also utilize it extensively for competitive research.

We don’t even use their PPC functions too often because we mainly use SEO in our digital marketing strategies. And we disregard many of their other characteristics (like their link-building tool).

Even though we only use about 10-15% of what Semrush has to offer, we get enough value from it to warrant my monthly fee.

If you’re not into SEO or PPC, you might not get as much out of the product.

However, if search engine marketing (SEM) is an important aspect of your marketing strategy, we recommend Semrush.

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Frequently Asked Questions About Semrush (FAQs)

What is Semrush?

Semrush is an all-in-one digital marketing tool package that will help you analyze and track many of your online business’s most critical features, such as SEO, paid advertising, and social media.

It will mean various things to different individuals, but we’ve basically utilized it as our one-stop shop for everything SEO.

Can I use Semrush for free?

Yes, you can use Semrush for free. You can still utilize a number of tools with a free membership, but you won’t be able to get all of the data and use additional tools.

The maximum number of Analytics report requests per day is only 10 (Pro users get access to 3,000 searches, Guru — 5,000 searches, and Business — 10,000 searches). As a free user, you can only create and manage one Project and track a maximum of ten keywords in Position Tracking.

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